Urban Street Furniture Adv: MUPIs, MUPI Bikes, Shelters and Bus Poles
Prestigious advertising spaces in central and high-traffic areas of the city
Urban advertising furniture includes a wide range of advertising installations located in the most strategic areas of Italian cities. Among these are MUPIs, MUPI Bikes, bus shelters, and bus poles, essential tools for high-impact communication with refined urban visibility.
These illuminated, glass-covered formats blend seamlessly into the city landscape, offering maximum visibility and widespread coverage in pedestrian zones, historic centers, and along major traffic routes.
Types of Installations and Key Advantages
MUPIs (Mobilier Urbain Pour l’Information)
MUPIs are vertical advertising panels, often backlit, designed to blend harmoniously into the urban environment. Strategically placed in high foot and vehicle traffic areas, such as intersections, traffic lights, and city centers, they offer outstanding visibility for advertising campaigns. The glass-covered surface protects the creative from weather, ensuring a clean and professional look at all times.
Key features:
1
Standard format: 120x180
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Installed in strategic city locations
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Backlit for nighttime visibility
4
Glass-covered for enhanced durability
MUPI: available format
MUPI Bike
MUPI Bikes offer the same features as traditional MUPIs, but are specifically placed near bike-sharing stations. Their location makes them especially effective for reaching a mobile, sustainability-conscious audience.
Key features:
1
Positioned near bike-sharing stations
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Ideal for campaigns targeting urban cyclists and eco-friendly users
3
Illuminated and protected for effective messaging
MUPI Bike: available format
Bus Shelters
Bus shelters are a core element of urban street furniture, providing shelter for passengers and valuable space for advertising. Located in high-traffic pedestrian and transit zones, shelters can feature static or rotating panels, often with backlighting for high visibility at all hours.
Key features:
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Positioned at bus stops and busy pedestrian zones
2
Available with static or rotating advertising panels
3
Backlit for optimal day and night exposure
Shelters: available formats
Bus Poles
Bus poles are vertical structures at bus stops that combine transit information with advertising panels. Their elevated position and widespread distribution across urban areas make them highly effective for repetitive and high-visibility campaigns. These installations are ideal for reaching both pedestrians and drivers.
Key features:
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Distributed across the entire urban network
2
Elevated positioning for maximum visibility
3
Ideal for mobile and coordinated advertising campaigns
Advertising Poles: available format
Leveraging these urban street furniture formats allows brands to create powerful advertising campaigns that reach a broad and diverse audience in city centers. Choosing between MUPIs, MUPI Bikes, shelters, and poles gives you the flexibility to tailor your communication strategy to your brand's specific goals, ensuring visibility, impact, and elegance in urban contexts.
Discover the effectiveness of advertising on MUPIs, shelters and poles: underglazed and illuminated street furniture in historic centers and on high traffic roads. Available throughout Italy.
