Large and Medium Format Billboards
Big surfaces, big impact: discover the outdoor advertising solutions that enhance your message in the most visible urban contexts.
If you're looking for an advertising solution that combines strategic visibility, visual impact and urban coverage, medium and large format billboards are the ideal choice. These two types of outdoor installations offer complementary approaches: medium formats ensure widespread and continuous presence, while large formats turn your message into an architectural landmark with strong appeal.
Thanks to targeted placement, optional evening lighting and flexibility in duration and planning, both solutions allow you to deliver your message with power, elegance, and long-lasting effectiveness. Whether you're building brand awareness, promoting an event, or launching a new product, you'll find the right format for your outdoor communication strategy.
Medium Format Billboards
Bright, visible, and flexible advertising solutions
Medium format billboards are ideal for brands seeking widespread urban communication with strong visual impact. These medium-sized structures (typically 600x600 cm or 600x900 cm) are positioned on building walls at key urban locations, always aligned with the direction of traffic to ensure optimal message readability.
Equipped with automatic twilight lighting, they provide consistent visibility even during evening hours. This makes them perfect for long-lasting campaigns aimed at pedestrians and drivers alike, promoting events, services, or business offerings.
Advantages of Medium Format Billboards:
1
Illuminated displays
with automatic twilight activation
2
Installed facing traffic flow
to capture the attention of drivers and passers-by
3
Flexible planning
single site or full billboard circuits
4
Custom display periods
14 days or more, extended periods available on request
Ideal for:
- Local and national companies
- Institutional campaigns
- Seasonal promotions or product launches
Sizes:
Large Format Billboards
Spectacular giant-format advertising
Large format billboards are the most impressive and exclusive form of outdoor advertising. These massive banners are installed on scaffolding, historic buildings, or façades under renovation, turning your ad into a temporary urban landmark.
These spectacular structures attract attention even from a distance, offering unmatched visibility. They are the perfect choice for high-profile brands, premium campaigns, or large-scale regional projects.
Placed on building façades, scaffolding, or temporary structures, these billboards turn your message into an eye-catching architectural element.
Why choose large format advertising:
1
Maximum visual and communicative impact
2
Ample creative space to showcase your brand
3
Positioned in prestigious or central urban locations
4
Ideal for deluxe or high-profile campaigns
Available for 14-day periods or longer, large formats guarantee a dominant presence in the city skyline.
Large format billboards are the perfect choice for brands seeking powerful, memorable outdoor communication.
Available Sizes
Dimensions vary depending on the location and campaign goals.
In some cases, formats can exceed 500 m², delivering unparalleled visual impact.
Common sizes include:
Medium and large format billboard advertising: high-visibility outdoor installations—also illuminated—perfect for urban, institutional, or brand awareness campaigns.
