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Dynamic Advertising & Mobile Billboards

Your brand on the move, always in sight

Dynamic advertising breaks the boundaries of traditional billboard formats by taking your message directly where people move. Through customized vehicles such as mobile billboards, buses, trams, taxis, and cargo bikes, your brand gains consistent visibility across strategic urban areas, reaching pedestrians, drivers, and passengers with strong, memorable impact.

This mobile communication strategy is ideal for promotional campaigns, store openings, or product launches, whether on a local or national scale. It ensures high-frequency exposure, broad territorial coverage, and targeted visibility based on specific areas and times.

Dynamic Outdoor Advertising

Your message moves with the people

Dynamic outdoor advertising brings your message to life across high-traffic urban areas. Applied to public and private vehicles, such as buses, trams, taxis, mobile billboards, or other branded transport, it offers broad, flexible, and high-impact visibility in constant motion.

This solution is ideal for companies aiming for fast, wide-reaching visibility with an innovative and flexible format, suitable for both local and nationwide campaigns.

Why choose dynamic advertising?

  • Your message follows people in their everyday environments
  • High visibility, even in areas saturated with static ads
  • Excellent for generating rapid brand awareness
  • Possibility of multi-vehicle campaigns for extensive coverage

Mobile Billboard Trucks

On-the-road visibility, everywhere

Mobile billboard trucks are among the most effective solutions in dynamic advertising. Equipped with double-sided mega posters (formats: 600x300 cm or 400x300 cm), these vehicles follow daily planned routes and can pause strategically in high-traffic city areas.

Thanks to eco-friendly models, these trucks can also access ZTL zones, delivering your message into the very heart of urban spaces. The visual impact is immediate, and brand recall is strong and long-lasting.

Campaign Duration Options:

1

Mobile campaigns

3, 7, or 15 days

2

Extended campaigns

Available on request

3

Fixed stops

From 3 to 28 days

4

Hybrid strategy

Combination of mobile routes and strategic stops

Main Advantages:

  • Custom routes based on campaign goals
  • Guaranteed exposure for at least 80 km per day
  • Maximum visual impact even in traffic-heavy zones
  • Eco-friendly options for full environmental compliance
Camion vela Affissionitalia
Camion vela Affissionitalia
Affissioni Italia - Camion Vela
Affissioni Italia - Camion Vela
Affissioni Italia - Camion Vela
Affissioni Italia - Camion Vela

Available Formats:

600x300
400x300
Eco-friendly version

Other Dynamic Advertising Options

In addition to mobile billboard trucks, your message can travel on:

1

Branded buses and trams

2

Decorated taxis and vans

3

Cargo bikes for targeted and sustainable delivery

These vehicles are powerful tools for creating strong and continuous visual connections, backed by professional campaign planning including:

  • Route and audience targeting
  • Graphic design and creative production
  • Permit and logistics management
  • End-of-campaign photo reports
Affissioni Italia - Pubblicità dinamica - tram
Affissioni Italia - Pubblicità dinamica - tram
Affissioni Italia - Pubblicità dinamica - autobus
Affissioni Italia - Pubblicità dinamica - autobus
Affissioni Italia - Street Marketing
Affissioni Italia - Street Marketing
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Affissioni Italia - Camion Vela

Discover dynamic advertising with sail trucks, buses and branded vehicles. High visibility on the move for local and national campaigns, even in LTZ.

Discover other services of Affissioni Italia