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Street & Guerrilla Marketing

Unconventional strategies to surprise, engage, and make a lasting impression in urban spaces

Street & Guerrilla Marketing represents the most creative, dynamic, and engaging form of advertising communication. These are unconventional strategies designed to surprise the public in their everyday environment, generating attention, word of mouth, and emotional impact.

With Affissioni Italia, we turn streets, squares, and city neighborhoods into vibrant spaces for active and direct communication through personalized, high-engagement solutions.

Our main services include:

1

Floor Wrapping

Adhesive graphics on urban pavements for impactful communication in high-footfall pedestrian areas.

2

Volantinaggio Hand to Hand

Direct distribution of promotional materials by trained, visible staff.

3

Volantinaggio Door to Door

Targeted, widespread delivery of flyers to residential mailboxes.

4

Eventi promozionali

Themed events, interactive installations, and experiential activities to attract and engage the public.

5

CargoBike promozionali

Eco-friendly and visually striking vehicles, perfect for restricted traffic zones and green contexts.

6

Progettazione e produzione di gadget personalizzati

We create unique, creative items to support your campaign with a tangible takeaway.

Ideal for:

Product launches, seasonal promotions, grand openings, proximity campaigns, and highly creative communications.

STREET MARKETING

Street marketing is an unconventional form of marketing that involves the use of promoters/performers and guerrilla marketing tactics to distribute gadgets and promotional materials in areas with high foot traffic or directly to homes via door-to-door delivery.

Various original tools can be used, including branded Cargo Bikes, which make promotional distribution more agile while ensuring an eco-friendly and sustainable approach.

Key Features:

1

Selection of specific neighborhoods/target areas

2

Daily reporting

3

Distribution in shopping centers, weekly markets, trade fairs, and city centers

4

Branded bikes

5

Hand-to-Hand flyer distribution

This direct and "outside-the-box" approach allows for real interaction with your target audience, generating attention and encouraging both offline and online sharing.

Affissioni Italia - Street Marketing

Capture attention with Affissioni Italia’s Street & Guerrilla Marketing: flyer distribution, events, cargo bikes, and creative gadgets for unconventional and high-impact campaigns.

Services included

Affisionitalia.it operates throughout Italy!

We operate professionally and quickly throughout the country, covering all major Italian cities.

In Lombardy, we operate in Milan, Brescia, Monza, Bergamo, Como and Varese; in Lazio, we work in Rome and Latina.
in Piedmont in Turin, Novara and Alessandria. We also have projects in Campania in Naples, Salerno and Caserta, while in Veneto we are present in Venice, Verona, Padua and Vicenza. In Emilia-Romagna we collaborate with organisations in Bologna, Modena, Parma and Reggio Emilia, and in Tuscany we are in Florence, Prato, Livorno and Pisa. We are also present in Sicily, with Palermo, Catania and Messina, and in Puglia, covering Bari, Taranto and Lecce.
In addition to these, we also operate in other major cities such as Genoa, Cagliari, Perugia, Ferrara, Trento, Bolzano, Udine, Mantua, Pordenone, La Spezia, Treviso and many others.

Thanks to a consolidated network of local partners, we are able to offer a comprehensive and widespread service, from planning to poster display, to ensure that your advertising campaign always reaches the right place.